Apple has officially announced that it will hold a special event at 10:00 a.m. PT on September 9, 2026. The event’s tagline is “Surprise and shine,” and Apple’s official event page directs viewers to watch on apple.com and the Apple TV app.
What has been confirmed is the event itself. The event location has been reported as Apple Park in Cupertino, California, United States.
The key point is that “the event is confirmed, but the unveiling of a foldable iPhone is not yet confirmed.”
How Much Has Been Confirmed About a Possible Foldable iPhone Reveal?
Reuters confirmed the September 9 launch event based on an X post by Apple executive Greg Joswiak and mentioned the possibility that a foldable phone could be unveiled. TechCrunch and Axios likewise expected Apple’s first foldable iPhone to be revealed at the event.
However, all of these reports are expectations. As of August 28, 2026, Apple had not officially confirmed whether a foldable iPhone would be unveiled. The product name, price, specifications, and release date have also not been officially confirmed.
MacRumors reported that the product could be called “iPhone Ultra,” but this name has not been confirmed as the official product name either.
iPhone 18 Pro Also Expected to Be Announced
TechCrunch expected the iPhone 18 Pro and iPhone 18 Pro Max to be announced at the event. However, this is also a pre-event expectation based on media reports, and Apple has not yet published an official product announcement.
The information currently confirmed is as follows:
- Event: 10:00 a.m. PT on September 9, 2026
- Event tagline: “Surprise and shine”
- Location: Apple Park in Cupertino, California, United States
- Viewing options: apple.com and the Apple TV app
- Foldable iPhone: Expected by some reports, but not officially confirmed
- “iPhone Ultra”: A possible name reported by the media, not an official product name
- Price, specifications, and release date: Not officially confirmed
What Readers Should Watch for Before the Event
This is a confirmed event because Apple has officially published its schedule and viewing options. By contrast, information about a foldable iPhone and the iPhone 18 Pro should be treated as expectations until the day of the event.
In particular, rather than treating the foldable iPhone’s product name, price, specifications, or release date as confirmed information, readers should judge based on what Apple actually reveals at the September 9 event.