Apple has officially announced that it will hold a special “Surprise and shine” event on September 9, 2026, at 10 a.m. PT. The key facts officially confirmed so far are the event schedule and viewing information available through Apple’s event page.
Key Developments
Interest in the story has grown as projections spread that the event could include the iPhone 18 Pro and a foldable iPhone. Axios, TechCrunch, and Korean media outlets have predicted related product reveals, but these reports should be distinguished from an official confirmation by Apple of the event’s product lineup.
What is confirmed right now is the “Apple event on September 9”; which iPhones will be unveiled at the event has not yet been officially confirmed.
Current Status
As of the time of review, search results on Apple’s official iPhone Newsroom did not show a press release confirming the reveal of the iPhone 18 or a foldable iPhone. Accordingly, the following remain projections or market reactions as of now:
- Projections that the iPhone 18 Pro and a foldable iPhone will be revealed
- Product prices and release dates
- The Korean pre-order schedule
In particular, Pickle Plus promoted iPhone 18 pre-order notification signups and group-purchase benefits while stating that device information, pricing, and colors would be disclosed later. This is not an official Apple pre-order announcement, but a pre-notification and group-purchase offer from a third-party sales service.
Impact
Expectations that Apple would reveal a foldable iPhone and that component suppliers would benefit were reflected in the share prices of related companies. Yonhap News reported that BH closed trading on September 1 at KRW 22,000, up 20.68% from the previous trading day.
However, a rise in share prices is an indicator of market expectations, not official evidence confirming an Apple product reveal. The products actually announced and the impact on the supply chain should be verified separately after Apple’s event.
Next Verification Point
The most important verification point is September 9, when Apple’s special event will take place. Until then, the product lineup, prices, and release dates should not be treated as confirmed information. After the event ends, the announcement details and the Korean pre-order and release schedules should be checked again.
The currently verified sources are as follows.
- [Apple Events](https://www.apple.com/apple-events/) — Announcement of the special event at 10 a.m. PT on September 9
- [Apple iPhone Newsroom](https://www.apple.com/newsroom/topics/iphone/) — Whether an official announcement of the iPhone 18 or a foldable iPhone has been made
- [Axios](https://www.axios.com/2026/08/26/apple-september-event-foldable-iphone-ternus-cook), [TechCrunch](https://techcrunch.com/2026/08/26/apple-is-holding-its-iphone-launch-event-on-september-9/) — Projections about the product reveal
- [Yonhap News](https://www.yna.co.kr/amp/view/AKR20260901050151008) — BH’s share-price increase and market expectations
- [Pickle Plus](https://pickle.plus/phone/pre-order/iphone-18-series) — Third-party pre-order notification and group-purchase information