Apple will hold a special event at 10 a.m. PT on September 9, 2026. The event’s slogan is “Surprise and shine,” and its schedule and online viewing options have been confirmed through Apple’s official Events page and an Apple Developer announcement.
What is officially confirmed right now is the event schedule and viewing options. Whether a foldable iPhone will be revealed has not been separately confirmed.
What has been officially confirmed about the September 9 event
On August 26, 2026, Apple posted its “Surprise and shine” announcement and scheduled the event for 10 a.m. PT on September 9. The listed viewing options are apple.com, Apple TV, and YouTube Live. MacRumors also reported that the Apple Events website, Apple TV app, and YouTube stream would be available for watching the event.
| Category | Currently confirmed details |
|---|---|
| Event | Apple “Surprise and shine” special event |
| Date and time | September 9, 2026, at 10 a.m. PT |
| Viewing options | Apple Events, Apple TV, YouTube Live |
| Foldable iPhone | Not officially confirmed |
The foldable iPhone is not a confirmed reveal
Axios reported that Apple’s first foldable iPhone is expected to be unveiled at the event. TechCrunch described the foldable iPhone as a “rumored” product that could be revealed, while 9to5Mac included the iPhone Ultra among the products expected to be announced as the first foldable model.
However, Apple’s official Events page and Apple Developer announcement do not explicitly confirm the unveiling of a foldable iPhone, iPhone Ultra, or iPhone 18 Pro. At this stage, it would therefore be inappropriate to describe these products as officially announced product names or confirmed products for the event.
Another change drawing attention
According to a regional Apple Newsroom page, John Ternus will become Apple CEO on September 1, 2026, while Tim Cook will become executive chairman. The September 9 event is also attracting attention as a major iPhone event taking place shortly after John Ternus becomes CEO.
There are three key points to watch before the event:
- Whether Apple officially reveals the products and product names
- Whether reports of a foldable iPhone lead to an actual announcement
- Whether iPhone Ultra and iPhone 18 Pro are used as official product names
The conclusion based on currently available information is simple: Apple’s September 9 “Surprise and shine” event is officially scheduled, but the foldable iPhone reveal remains a matter of expectations and predictions from multiple media outlets.
Sources and verification date
Apple Events: https://images.apple.com/apple-events/ (checked August 27, 2026)
Apple Developer Latest News: https://developer.apple.com/news/?id=s6spdug0 (checked August 27, 2026)
Axios: https://www.axios.com/2026/08/26/apple-september-event-foldable-iphone-ternus-cook (checked August 27, 2026)
TechCrunch: https://techcrunch.com/2026/08/26/apple-is-holding-its-iphone-launch-event-on-september-9/ (checked August 27, 2026)
9to5Mac: https://9to5mac.com/2026/08/27/how-to-watch-apples-september-event-iphone-18-pro-iphone-ultra-more/ (checked August 27, 2026)
MacRumors: https://www.macrumors.com/2026/08/26/apple-event-livestream-youtube/ (checked August 27, 2026)
Apple Newsroom: https://www.apple.com/mt/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/ (checked August 27, 2026)