Ferrari Korea has unveiled the brand’s first pure-electric sports car, the Ferrari Luce, in Korea for the first time. The event was held on August 24, 2026, at Ferrari’s Cheongdam showroom in Gangnam-gu, Seoul.
The Luce uses a four-motor drivetrain, with one electric motor assigned to each wheel, paired with a 122 kWh battery. Combined output is rated at 1,050 cv, while reported performance includes 0–100 km/h in 2.5 seconds and a top speed of 310 km/h.
The key change is that it is both Ferrari’s first pure-electric sports car and the brand’s first four-door, five-seat model.
Performance presented with four motors and 1,050 cv
The Luce’s drivetrain uses independent electric motors on all four wheels. Combined with a 122 kWh battery, this delivers a total output of 1,050 cv. Its key specifications are as follows.
- Drivetrain: Four motors
- Battery capacity: 122 kWh
- Combined output: 1,050 cv
- 0–100 km/h: 2.5 seconds
- Top speed: 310 km/h
Ferrari’s first four-door, five-seat configuration
The Luce is Ferrari’s first four-door, five-seat model. Its trunk capacity was introduced as 597 liters. Unlike the brand’s traditional sports-car-focused image, the model clearly incorporates both passenger space and cargo capacity.
The interior features an OLED system developed in collaboration with Samsung Display. The system is integrated into the driver’s instrument cluster, the central control panel, and the rear-seat control panel. LoveFrom, led by Jony Ive and Marc Newson, also participated in the development of the vehicle’s design and interior interfaces.
Public viewing schedule for customers in Korea
Ferrari Korea announced that it would hold a private viewing at the Cheongdam showroom from August 26 to September 13, 2026. An event is also scheduled at the Busan showroom from September 29 to October 4.
Accordingly, the schedules currently confirmed in Korea are the vehicle’s domestic debut and the customer-focused private viewing. The domestic sales price has not been presented as an official confirmed figure because wording differed among reports.
Official reveal video and sources
Ferrari released the Luce name and interior design in official materials in February 2026 and planned to hold the final world premiere in Rome on May 25, 2026. The video below is the original player from Ferrari’s official channel.
[Official Ferrari Luce reveal video](https://www.youtube.com/live/kSFl4iE1-y8)
The sources checked are listed below. All sources were verified as of 23:20 UTC on August 27, 2026.
- [Ferrari FY 2025 Results Press Release](https://cdn.ferrari.com/cms/network/media/pdf/2026_02_10%20-%20Ferrari%20FY%202025%20Results%20Press%20Release.pdf)
- [MoneyToday — Ferrari’s first electric sports car ‘Luce’ unveiled in Korea for the first time](https://www.mt.co.kr/industry/2026/08/24/2026082413271710587)
- [Hankook Ilbo — Ferrari’s first electric car ‘Luce,’ whose design has divided opinion, unveiled in Korea for the first time](https://www.hankookilbo.com/news/article/amp/A2026082418110001016)
- [Electronic Times — Ferrari’s first pure-electric car Luce with ‘1,050 horsepower and 2.5-second zero-to-100 km/h acceleration’](https://www.etnews.com/20260824000251)
- [ChosunBiz — Ferrari launches Luce electric sports car in Korea](https://biz.chosun.com/en/en-industry/2026/08/24/AJYSC7WIPZA4HDSJDMNNFHLX7I/?outputType=amp)