The 20th Ho Chi Minh City International Travel Expo, ITE HCMC 2026, was held from August 27 to 29, 2026, at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. Its official theme was “Vibrant Connections – Global Destinations,” and the official portal of Vietnam’s Ministry of Culture, Sports and Tourism also reported the event’s official opening on August 27.
Introduced as the “Largest Ever” for Its 20th Edition
ITE HCMC is an event that began in 2005, and organizers described this edition as the largest in the event’s history. According to the official announcement released immediately before the event, more than 520 exhibitors and brands, along with 34 provinces and cities of Vietnam, were expected to participate.
The event was also presented as expecting 260 international buyers from more than 40 countries and regions. These figures illustrate the defining role of ITE HCMC 2026 as an international tourism exchange event connecting Vietnam’s regional tourism resources with overseas markets.
The key is to distinguish the confirmed fact that “the event took place” from projections and subsequent announcements about “how successful it was.”
More Than 21,000 Appointments Were Pre-Scheduled Figures
Organizers expected more than 21,000 B2B appointments and approximately 30,000 visitors during the event. Coverage of the opening also reported that approximately 21,000 B2B appointments had been scheduled.
Therefore, the statements that can currently be confirmed are as follows:
- The event opened on August 27 and continued through August 29.
- More than 21,000 refers to the number of B2B appointments scheduled in advance.
- Approximately 30,000 was the visitor estimate presented by the organizers.
- The actual visitor count after the event, the finalized number of appointments, and the transaction value have not been confirmed.
What to Check After the Event
The dates and venue of ITE HCMC 2026, the fact that it was the 20th edition, its official theme, and the expected participation scale have been confirmed. However, the final visitor count and actual appointment and transaction results should be verified again when an official results report or follow-up announcement is released.
The current conclusion about the event is clear. ITE HCMC 2026 completed its 20th edition and was introduced as the largest event in its history, but the estimates presented before the event have not been confirmed as final results.
Sources Checked
Official ITE HCMC introductory information: https://itehcmc.travel/introductory-information-regarding-ite-hcmc-2026-vibrant-connections-global-destinations/
Official ITE HCMC press release: https://itehcmc.travel/press-release-ite-hcmc-2026-enters-the-final-countdown-ready-to-host-vietnams-largest-international-travel-expo-to-date/
Official portal of Vietnam’s Ministry of Culture, Sports and Tourism: https://bvhttdl.gov.vn/khai-mac-ite-hcmc-2026-dau-moc-20-nam-ket-noi-du-lich-viet-nam-voi-the-gioi-mo-ra-chuong-phat-trien-moi.htm
VOV report: https://english.vov.vn/en/travel/ite-hcmc-2026-opens-with-21000-b2b-sessions-on-20th-anniversary-post1327780.vov
Checked as of: August 31, 2026