RESCENE has joined Kakao’s AI conversation experience campaign, prompting a rise in related search terms. Kakao announced that it would launch the “Let’s Have a Conversation” campaign with RESCENE on September 2, 2026. The campaign videos connect everyday conversation scenes with KakaoTalk AI features.
Key Changes
The campaign centers on using Kanana and KakaoTalk to organize what happens after a conversation. The videos include scenes featuring Kanana’s call-content summaries and the organization of appointment schedules through Kanana in KakaoTalk. Rather than simply introducing the names of AI features, the campaign emphasizes a flow in which information from calls or conversations is reviewed and turned into schedule items.
Kakao’s official AI page also introduces KakaoTalk-linked features such as Kanana’s call summaries, conversation summaries, consultation manager, and gift recommendations. This means the campaign can be viewed not as a promotion of a single feature, but as an example of how users can access multiple conversation-related functions within KakaoTalk.
The key points to verify are RESCENE’s appearance and the way KakaoTalk AI features are presented in everyday conversation scenes.
Current Status
Kakao has announced plans to release multiple campaign videos featuring RESCENE sequentially throughout September 2026. The planned channels are KakaoTalk’s official YouTube and Instagram accounts, along with banners within KakaoTalk. Since the videos will be released in stages rather than all at once, the content and scope of RESCENE’s appearances in later installments should be checked through each official channel.
The currently confirmed details are the campaign’s launch, the main feature scenes included in the videos, and the plan for sequential releases during September. Because the release timing for each installment and the detailed cast of individual videos may change when official posts are published, KakaoTalk’s official YouTube and Instagram accounts and in-app banners are the appropriate sources to consult.
RESCENE is introduced as an artist under THE MUZE ENTERTAINMENT on the company’s official page. The group’s official content also includes the “LOVE ATTACK” official music video, making it possible to distinguish the campaign videos from RESCENE’s music activities.
Impact
The rise in searches for RESCENE coincides with Kakao’s campaign launch and other brand activities taking place around the same time. CU announced that it would begin the “Every Scene of Daily Life, CU” brand campaign with RESCENE on September 1, 2026, releasing related content at stores nationwide, through Pocket CU, and on its official social media channels.
Narangd Cider has also selected RESCENE as a model. Dong-A Otsuka stated that sales increased 48% year over year from July 21 to August 21, 2026, after RESCENE was appointed as a model. This figure appears in reporting that cited the company’s announcement and should therefore be distinguished from independent sales data.
The activities of Kakao, CU, and Narangd Cider have continued around the same time, confirming that RESCENE has received simultaneous exposure across multiple brand touchpoints. However, the publicly available information cannot establish a direct causal relationship between the increase in search volume and any specific campaign, nor can it confirm that Kakao’s campaign was the sole cause of the rise.
Next Checkpoints
The next point to monitor is whether additional campaign videos are posted on KakaoTalk’s official YouTube and Instagram accounts during September. Related videos or announcements may also appear through banners within KakaoTalk. Readers can check the following items in order.
- Check whether new videos have been posted on KakaoTalk’s official YouTube and Instagram accounts.
- Review how Kanana’s call summaries, conversation summaries, and schedule-organization scenes are presented in the videos.
- Reconfirm the scope and release timing of RESCENE’s appearance in each installment using the official notices accompanying the posts.
- Check related CU and Narangd Cider content through the channels specified by each brand, including official social media, Pocket CU, and in-store notices.
The key facts officially confirmed about RESCENE and Kakao’s collaboration are the “Let’s Have a Conversation” campaign that began on September 2 and the plan to release videos throughout September. As more installments are published, it should become possible to determine more specifically which conversation situations are connected to KakaoTalk AI features and how extensive RESCENE’s participation in the campaign is.