RESCENE ranked first in the August 2026 star brand reputation analysis. In the same analysis, BTS ranked second and Lim Young-woong third. The results were confirmed through multiple media reports citing the Korea Reputation Institute.
RESCENE’s Brand Reputation Index Rose 27.65% from the Previous Month
The survey analyzed 213,650,543 pieces of star brand big data measured from July 29 to August 29, 2026. The subjects included leading brands in categories such as entertainers, singers, trot singers, television actors, film actors, boy groups, girl groups, and athletes.
RESCENE’s brand reputation index was 10,180,185, reportedly up 27.65% from its July 2026 score of 7,974,809.
This first-place result reflects performance within the brand reputation index and is not an overall ranking based on music charts, sales, or ability.
Detailed Index Consists of Participation, Media, Communication, and Community Scores
The reported detailed scores for RESCENE were as follows.
| Category | Score |
|---|---|
| Participation index | 1,244,371 |
| Media index | 2,382,662 |
| Communication index | 3,618,929 |
| Community index | 2,934,223 |
An official from the Korea Reputation Institute analyzed that RESCENE had built a syndrome-level fandom in which consumers actively participate in its narrative. However, this is an analysis by a representative of the research institute and does not mean that the result alone establishes the fandom’s size or ranking.
Points to Check Alongside Official Activity Records
The video timeline on RESCENE’s official website includes records of related video activities posted on August 14 and 18, 2026. These are official activity records that can be reviewed alongside the brand reputation results.
The key points are:
- RESCENE: 1st
- BTS: 2nd
- Lim Young-woong: 3rd
- RESCENE brand reputation index: 10,180,185
- Increase from the previous month: 27.65%
- Survey period: July 29–August 29, 2026
These results reflect rankings under the specific measurement criteria of star brand reputation. They should not be broadly interpreted as first place in music, sales, ability, or every popularity metric.