RESCENE ranked first in the August 2026 star brand reputation rankings. According to reports citing analysis by the Korean Corporate Reputation Research Institute, BTS ranked second and Lim Young-woong ranked third. The results were compiled from star brand big data measured from July 29 through August 29, 2026. [OSEN](https://www.osen.co.kr/article/G1112865827), [Asia Artist Awards](https://asiaartistawards.com/news/detail/186628/all)
Brand Reputation Index of the Top Three Teams and Artists
Reports said that the star brand big data used in this analysis totaled 213,650,543 entries.
| Rank | Subject | Brand Reputation Index |
|---|---|---|
| 1 | RESCENE | 10,180,185 |
| 2 | BTS | 9,495,066 |
| 3 | Lim Young-woong | 7,240,530 |
RESCENE’s index rose 27.65%, from 7,974,809 in July to 10,180,185. Its detailed scores were 1,244,371 for participation, 2,382,662 for media, 3,618,929 for communication, and 2,934,223 for community. BTS’s index increased 16.77% from the previous month, but it ranked second behind RESCENE. [Soompi](https://www.soompi.com/article/1866524wpp/august-star-brand-reputation-rankings-announced-4), [Sports Kyunghyang](https://sports.khan.co.kr/article/202608301144003)
This first-place result is based on the “star brand reputation index.”
How It Differs from Music Performance Rankings
The star brand reputation index is calculated using participation, media, communication, and community indices. The analysis covers brands from various fields, including entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups, and athletes.
Therefore, RESCENE’s first-place ranking cannot be interpreted as first place in music performance based on a combination of music charts, album sales, concert scale, or broadcast ratings. The result shows the ranking of brand indicators related to online consumer behavior under the criteria of this survey. [Mediafine Global](https://global.mediafine.co.kr/en/k-pop/rescene-tops-august-star-brand-reputation-bts-lim-young-woong/)
A Separate Survey from Singer Brand Reputation Rankings
The “singer brand reputation” results reported during the same month and these “star brand reputation” results use different measurement periods and indices. In the separate singer brand reputation rankings, RESCENE also ranked first, but the measurement period was July 22 through August 22, and its brand reputation index was 8,577,564.
In other words, the two results should be viewed by distinguishing their survey types and measurement periods rather than combining them into a single ranking table. [Maeil Business Newspaper](https://www.mk.co.kr/en/musics/12133738), [Daum News](https://v.daum.net/v/20260822091201201)
Verified Sources
The rankings and figures in this article are based on multiple media reports citing announcements by the Korean Corporate Reputation Research Institute. Sources were checked on August 31, 2026.
- [OSEN](https://www.osen.co.kr/article/G1112865827)
- [Asia Artist Awards](https://asiaartistawards.com/news/detail/186628/all)
- [Soompi](https://www.soompi.com/article/1866524wpp/august-star-brand-reputation-rankings-announced-4)
- [Nate News](https://news.nate.com/view/20260831n08275)
- [Sports Kyunghyang](https://sports.khan.co.kr/article/202608301144003)