Key Changes
RESCENE was reported to rank first in the August 2026 star brand reputation rankings, with BTS in second and Lim Young-woong in third. Comparing the three artists, the key point is that RESCENE placed highest in the overall star category, which included established major artists.
Soompi and Star News reported that RESCENE’s brand reputation index rose 27.65% from the previous month. However, the index figure for RESCENE differs by outlet, appearing as 10,180,185 in one report and 10,181,185 in another. The ranking and growth rate are consistent across reports, but the detailed index figures should be checked separately according to each source.
The key rankings are RESCENE in first, BTS in second, and Lim Young-woong in third.
Current Status
The star brand big data was collected from July 29 through August 29, 2026, and was reported to total 213,655,043 data points. Soompi reported an index of 9,495,066 for BTS and 7,240,530 for Lim Young-woong. As noted above, the figure reported for RESCENE varies by outlet, but multiple reports agree that the group ranked first.
The brand reputation index was described as a metric calculated by analyzing online brand big data, including consumer participation, media exposure, communication, and community activity. In other words, it is different from an overall ranking that combines music performance, album sales, musical quality, or general public popularity into a single figure. These results are best understood as reflecting various brand-related online indicators observed during the designated period.
RESCENE was also reported to rank first in the girl-group brand reputation rankings that month. That analysis reportedly covered big data collected from July 9 through August 9. RESCENE was also reported to rank first in the rising singer brand reputation rankings, indicating that the group appeared near the top across several August subcategory rankings.
Impact
The ranking records RESCENE’s position in brand-related online indicators during August 2026. The consecutive reports placing RESCENE first in the overall star, girl-group, and rising singer categories provide important context for readers searching for the group or following its recent activities.
However, it cannot be concluded that RESCENE’s first-place ranking in the overall star brand reputation category was caused by one specific new song, broadcast appearance, or performance. The analysis periods differ, and multiple participation, media, communication, and community indicators are reflected in the results. RESCENE’s official artist channel features the official music video for “LOVE ATTACK,” which is a verifiable record of the group’s official activity. However, no evidence was found to directly link that single video to the rise in the ranking.
The following points should be considered when reading the three rankings:
- The rankings for RESCENE, BTS, and Lim Young-woong refer to the overall star brand reputation category.
- The data collection period was July 29 through August 29, 2026.
- The index reflects online brand big data analysis and does not mean the same thing as music or sales performance.
- Because the detailed index for RESCENE is reported differently by outlet, the ranking and methodology should be checked before focusing on the precise figure.
Next Checkpoint
The currently verified information is based on analysis results reported by multiple media outlets, rather than the Korea Reputation Research Institute’s original announcement. When the next monthly ranking is released, it will be necessary to check again whether the Korea Reputation Research Institute has issued an official announcement, along with the next collection period, the figure reported for RESCENE, and the month-over-month change rate.
The key comparison points will be whether RESCENE maintains the same ranking and how the rankings and index figures for BTS and Lim Young-woong change. Rather than drawing conclusions about long-term popularity or musical achievement from this result alone, the most accurate approach is to compare each month’s collection period and analytical indicators side by side.