The advertising controversy involving Callaway and Good Good has expanded beyond content removal into changes in golf-industry partnerships. A joint advertisement produced by Good Good showed a male cast member pushing over a female cast member who tried to touch a golf club, and the advertisement was removed soon after publication. However, copies continued to circulate on social media.
Good Good apologized, saying the scene depicted behavior that did not align with the brand's values, and removed the content. Callaway CEO Chip Brewer acknowledged that the company had approved the advertisement before it was posted and said it should never have been approved.
The key point is not simply that the advertisement was removed, but that corporate decisions following the acknowledgment of approval responsibility led to an actual change in the companies' working relationship.
What decisions did Callaway and Good Good make?
On August 27, 2026, Callaway announced that it was immediately ending its relationship with Good Good. It also previewed internal corrective measures and stronger content-approval procedures, and pledged $1 million to organizations working to prevent violence against women. Whether the pledged support has actually been donated should be verified separately.
Good Good removed the advertisement and apologized, but the controversy spread beyond the relationship between the brands into retail and broadcasting.
Changes confirmed in retail, broadcasting, and the PGA TOUR
The Associated Press and multiple golf media outlets reported that DICK'S Sporting Goods and its subsidiary Golf Galaxy had removed Good Good merchandise from their stores and websites. However, the retailers do not appear to have issued separate official explanations regarding the reported removals. Therefore, the move cannot be characterized as a permanent discontinuation of sales.
Golf Channel postponed the premiere of “Big Break x Good Good” to September 1, 2026, after one sponsor requested that its branding be removed from the program.
Good Good agreed to withdraw as the title sponsor of a PGA TOUR event scheduled for November 2026. The event name shown on the PGA TOUR website was changed to “Austin Championship.”
Points to keep in mind when reviewing the developments
The following facts have been confirmed in this matter.
- The advertisement scene and the circulation of deleted and copied videos
- Good Good's apology and Callaway's acknowledgment of approval responsibility
- Callaway and Good Good ending their relationship and announcing follow-up measures
- Reports from multiple outlets about DICK'S and Golf Galaxy removing the merchandise
- The Golf Channel program postponement and the PGA TOUR event-name change
The deleted advertisement and social-media reuploads should not be reposted or recreated in detail. It is also important to distinguish between the reported removal of merchandise by retailers, which was covered by multiple outlets, and a matter for which detailed official explanations from the retailers have not been confirmed.
Sources: [Associated Press](https://apnews.com/article/7571b7e461cf085e7b23f70b68bb2e11), checked August 28, 2026; [Golf Channel](https://www.golfchannel.com/news/golf-channel-postpones-premiere-of-big-break-x-good-good), checked August 28, 2026; [Golf Monthly](https://www.golfmonthly.com/news/good-good-callaway-commercial-online-backlash), checked August 28, 2026; [GOLF.com](https://golf.com/gear/callaway-severs-ties-good-good-golf/), checked August 28, 2026; [Front Office Sports via Yahoo Sports](https://sports.yahoo.com/articles/golf-galaxy-dick-pull-good-153716192.html), checked August 28, 2026; [PGA TOUR news index](https://www.pgatour.com/news?deviceId=32424d57-2898-414a-9c5d-cce186488dc8), checked August 28, 2026.